Privacy policy

Last Updated: October 30, 2026

At Avyelleq, we respect your privacy and take the protection of personal information seriously.

This Privacy Policy explains how Xianyang Hengyao Xingqiong Information Technology Co., Ltd., operating under the brand name Avyelleq ("we," "us," or "our"), collects, uses, stores, and shares personal information when you browse our website, purchase digital accessories, contact our customer service team, or otherwise interact with our online store.

Our online store is hosted by Shopify, which provides the e-commerce infrastructure and tools necessary to operate our services.

By accessing or using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where applicable law requires consent for specific data processing activities, we will obtain that consent through the appropriate means.

1. Personal Information We Collect

The information we collect depends on how you interact with our website and services. It may include the following categories:

Contact Information

Your name, email address, telephone number, billing address, and shipping address when you place an order or contact our support team.

Order and Transaction Details

Information about products you view or purchase, order numbers, transaction references, payment status, delivery details, and records relating to returns, exchanges, cancellations, and refunds.

Payment Information

Payment-related details required to process transactions and refunds, such as payment confirmation, transaction status, and payment method information.

Payment credentials, including complete card details, may be collected and processed directly by Shopify or the relevant payment provider. We do not intentionally request that customers send complete payment card details, passwords, or security codes through customer support communications.

Account Information

If you choose to create a customer account, we may process your account details, login information, preferences, and related settings.

Device and Technical Information

Information such as your IP address, browser type, device type, operating system, network information, and other technical identifiers associated with your website access.

Website Usage Information

Information about how you interact with our online store, including pages viewed, products browsed, referring pages, shopping cart activity, and interactions with website features.

Customer Support Communications

Information you voluntarily provide when contacting us, including emails, messages, order-related questions, photographs, videos, and other materials submitted to help us resolve your inquiry.

2. How We Collect Personal Information

We may obtain personal information through several channels:

• Directly from you: When you place an order, create an account, subscribe to communications, complete checkout, or contact our customer service team.

• Automatically: Through website technologies, cookies, browser functions, and similar tools when you visit or interact with our store.

• Through service providers: From Shopify, payment processors, shipping companies, fulfillment partners, and other providers supporting our business operations.

• From third parties: From business partners and other sources where permitted by applicable law and relevant to the services we provide.

The information collected depends on the features you use and the permissions or choices available to you.

3. How We Use Personal Information

We process personal information for legitimate business purposes and other purposes permitted by applicable law.

These purposes may include:

Order Processing and Fulfillment

• Confirming and processing customer orders;

• Verifying payments and managing transactions;

• Preparing and shipping purchased products;

• Providing shipping confirmations and tracking information;

• Handling cancellations, returns, exchanges, and refunds.

Customer Service

• Responding to product and order inquiries;

• Providing assistance with delivery concerns;

• Reviewing damaged, defective, incorrect, or missing-item reports;

• Communicating important updates regarding purchases.

Website Operations and Improvements

• Maintaining website functionality;

• Remembering shopping preferences where supported;

• Understanding website usage and customer interactions;

• Improving product information, navigation, and shopping experiences.

Security and Fraud Prevention

• Verifying transactions and identifying suspicious activity;

• Protecting customer accounts and website functions;

• Preventing unauthorized access, fraudulent purchases, and other misuse.

Marketing and Promotional Communications

Where permitted by law and consistent with your preferences, we may use relevant contact information to send promotional emails, product updates, special offers, and other marketing communications.

You may unsubscribe from promotional emails at any time using the unsubscribe instructions included in those messages.

Legal and Business Requirements

We may process information when necessary to comply with legal obligations, respond to valid legal requests, maintain business records, enforce our policies, and resolve disputes.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to support essential website functions and improve your shopping experience.

These technologies may be used to:

• Remember shopping cart contents;

• Maintain checkout functionality;

• Store certain browsing preferences;

• Understand website traffic and performance;

• Analyze customer interactions;

• Support advertising and marketing activities where applicable.

You may manage certain cookie preferences through your browser settings and any privacy controls made available on our website.

Please note that disabling essential cookies may affect shopping cart, checkout, or other website functions.

Where applicable law requires consent before using particular cookies or tracking technologies, we will request consent through the appropriate website controls.

5. How We Share Personal Information

We do not share personal information indiscriminately. However, certain information may be provided to third parties when necessary to operate our store, fulfill purchases, or provide requested services.

These parties may include:

Shopify and E-commerce Providers

To host our website, manage orders, support checkout, and maintain online store functionality.

Payment Service Providers

To authorize transactions, process payments, prevent payment fraud, and manage refunds.

Shipping and Fulfillment Partners

To prepare orders, arrange delivery, provide tracking information, and resolve shipping issues.

Customer Support and Technology Providers

To manage customer communications, website operations, and technical services.

Analytics and Advertising Partners

Where applicable, we may work with analytics and marketing providers to understand website activity, measure advertising performance, and support promotional activities.

Depending on your location and applicable law, certain advertising-related disclosures may be considered the sale or sharing of personal information or targeted advertising.

You may exercise applicable opt-out rights through our Data Sharing Opt-Out Page.

Legal and Business-Related Disclosures

We may disclose personal information when required by law, in response to valid legal processes, or when reasonably necessary to protect our rights, customers, business operations, or other individuals.

We may also transfer relevant information as part of a business transaction, such as a merger, restructuring, or acquisition, subject to applicable legal requirements.

6. Shopify and Third-Party Services

Our online store is powered by Shopify.

When you browse our website, submit information, or complete a purchase, certain information may be transmitted to Shopify and processed through its e-commerce infrastructure.

Shopify may also process information to provide, maintain, and improve its services, including certain enhanced features and advertising-related functions.

Shopify and other service providers may process personal information in accordance with their own privacy policies and applicable legal requirements.

For additional information, please review:

Shopify Consumer Privacy Policy

You may also review Shopify's privacy portal:

Shopify Privacy Portal

Our website may contain links to third-party websites or services. When you access those external platforms, their own privacy policies and practices will apply.

We are not responsible for the privacy practices of websites that we do not operate or control.

7. Data Retention and Information Security

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, including:

• Processing and fulfilling orders;

• Providing customer support;

• Managing returns, refunds, and disputes;

• Maintaining business and transaction records;

• Preventing fraud and protecting website security;

• Meeting applicable legal and regulatory requirements.

The retention period may vary depending on the type of information, the reason it was collected, and applicable legal obligations.

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

When personal information is no longer necessary for its intended purposes, we will take appropriate steps to delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

8. Your Privacy Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.

These rights may include:

• Right to Access: Request information about the personal information we maintain about you.

• Right to Know: Request details about the categories of personal information collected, used, or disclosed.

• Right to Correction: Request corrections to inaccurate personal information.

• Right to Deletion: Request deletion of personal information, subject to applicable legal exceptions.

• Right to Data Portability: Request a copy of certain personal information in a portable format.

• Right to Opt Out: Where applicable, request that we stop selling or sharing personal information for targeted advertising.

• Right to Withdraw Consent: Withdraw consent for processing activities where consent is the applicable legal basis.

To exercise an applicable privacy right, you may:

• Visit our Data Sharing Opt-Out Page for relevant opt-out requests;

• Contact us at service@avyelleq.com for other privacy-related inquiries.

We may need to verify your identity before processing a request. In certain circumstances, we may also request additional information to confirm your authority to act on behalf of another individual.

Some requests may be subject to legal exceptions, including information required to complete transactions, maintain records, prevent fraud, or comply with applicable obligations.

We will handle privacy requests within the timeframes required by applicable law.

Global Privacy Control

Where required by applicable law, we will recognize supported Global Privacy Control signals as requests to opt out of applicable personal information sharing or targeted advertising activities.

For more information, visit:

Global Privacy Control

If you receive promotional emails from us, you may unsubscribe at any time using the instructions provided in those emails.

Please note that opting out of promotional communications does not prevent us from sending essential messages concerning your purchases, transactions, or customer service requests.

9. Children's Privacy

Our website and services are intended for a general audience and are not specifically designed for children.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact service@avyelleq.com.

After reviewing the request and verifying the relevant information, we will take appropriate steps to address the matter, including deletion where required by applicable law.

As of the effective date of this policy, we do not knowingly sell or share personal information of individuals under 16 years of age as those terms are defined under applicable privacy laws.

10. International Data Transfers

Avyelleq is operated by Xianyang Hengyao Xingqiong Information Technology Co., Ltd., a company based in China.

Because our store uses Shopify and other third-party service providers, personal information may be transferred to, stored in, or processed in countries outside your place of residence.

These locations may have data protection laws that differ from those in your country.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

For transfers from the European Economic Area or the United Kingdom, applicable safeguards may include Standard Contractual Clauses approved by the relevant authorities or other legally recognized transfer mechanisms.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, data processing practices, or applicable legal requirements.

When updates are made, the revised version will be published on this page together with an updated revision date.

Where applicable law requires additional notice or consent for material changes, we will provide it through appropriate channels.

We encourage customers to review this page periodically to stay informed about how their personal information is handled.

12. Contact and Business Information

If you have questions about this Privacy Policy, our information practices, or wish to exercise your applicable privacy rights, please contact us using the details below.

Brand Name: Avyelleq

Company Name: Xianyang Hengyao Xingqiong Information Technology Co., Ltd.

Customer Support Email: service@avyelleq.com

Customer Support Phone: +86 13720622208

Business Address:

Shop No. 19-22, Commercial Block C, Fangzhi Garden Community Commercial Street, Fangzhi 4th Road, High-Tech Industrial Development Zone, Xianyang, Shaanxi Province, China

For privacy-related requests, please include sufficient details to help us understand and review your inquiry.

Avyelleq is owned and operated by Xianyang Hengyao Xingqiong Information Technology Co., Ltd.